When I saw the website and compared it to the type of work PremiumShotz does, I knew it needed a redesign. The work was high end and exclusive for very well-known brands… but the website didn’t do it justice. So, I put the images and video up front and center for all to see and made sure they were being displayed in quality.
Aligning the website with a better brand, professional, established, sleek and luxury, I built and designed a website that properly reflected who they were.
I made improvements to the UI, the user experience, logos, used higher quality imagery and videos, optimized files and the website overall for speed. I made significant improvements to the calls to action and the get a quote form which led to a 421.13% increase in lead generation from the website.
The results were a conversion rate that went from 12.5% to 55% with a peak of 60%.
Oh… and I uncovered malware on the website and completely cleaned out all viruses on the website. I updated the entire back end of the website and secured it. I created a staging website to make updates and changes that can be tested without interrupting the live website and potentially bringing it down during business hours.
