Professional Experience

Director of Marketing
PremiumShotz, Roseville, CA
(Oct 2023 – Present)

• Directed and managed all facets of the marketing department, providing strategic vision and executing a premium brand repositioning.
• Served as right hand man to the founder providing direction, improvement, motivation, ideas, creativity, vision and opening up the door to new opportunities and connections
• Led a comprehensive website redesign, driving conversion rates from 12.5% to over 55% through improved UX/UI and strategic content placement.
• Achieved an average CTR of 19.14% over two months with peak days reaching 57.69% and 32.14%.
• Managed a $300 ad spend over 2 months with a $1.83 average CPC, yielding 857 impressions, 164 clicks, and two conversions valued at $2,500+ each.
• Pioneered the creation and market launch of a new product from ideation to production, contributing to company growth.
• Produced full-page magazine ad and diverse conference event collateral, enhancing brand visibility and engagement.
• Collaborated with cross-functional teams to identify new revenue streams, increasing sales opportunities through strategic initiatives.
• Launched targeted outreach campaigns to 500+ individuals, engaging with decision-makers in the sports and entertainment industries (NBA and NFL teams).
• Managed and nurtured relationships with 20+ accounts, ensuring high engagement and delivering tailored marketing solutions.

Election Officer (Clerk)
County of Sacramento, CA
(Oct 2024 – Nov 2024)

• Worked in a team environment to set up vote centers and assist voters during the 2024 elections.
• Provided logistical support and ensured operational efficiency during Election Day as a Clerk.
• Prepare, open, maintain and close the Vote Center each day
• Enforce and follow state and federal laws by performing tasks as instructed
• Issue and receive official ballots from the voters
• Attend mandatory training classes at the Sacramento County Voter Registration & Elections office

Founder, Marketing Consultant and Digital Marketer
Smoldering Seeds, CA
(Oct 2022 – Oct 2023)

• Consulted numerous local small businesses providing marketing ideas and strategies to small businesses
• Worked with small businesses to plan and execute marketing strategies
• Built websites for local businesses
• Attended networking events to build relationships, increase awareness and visibility, and drive partnerships
• Led the creation of all marketing collateral (flyers, landing pages, business cards, ad creative, social media content)
• Created entire service offerings, bonuses, unique selling propositions
• Developed and created entire brand identities, taglines, logos, colors, messaging, positioning, and brand guidelines